Korbel Press Release


June 5, 2012 – Adding to its reputation as the drink of celebration, Korbel California Champagne is honoring the American Century Celebrity Golf Championship, July 17-22 in Lake Tahoe. For the first time in tournament history, Korbel will host a $250,000 Hole-in-One contest in addition to seasoned features like the “Celebrity Spray-Off,” which encourages players to show off their champagne spraying skills. Thousands of fans and celebrities will invade Lake Tahoe to once again be a part of the tournament festivities, celebrating with honorary and enjoying the breathtaking scenery from the Korbel Experience Tent.

“Champagne and celebration go hand in hand, and for this reason, Korbel is proud to be a sponsor of this great event,” said Gary Heck, Owner and President, Korbel Champagne Cellars. “We’re excited to be back and be able to offer fans and celebrites alike a chance to have a lot of fun and to properly toast it all with Korbel,” said Heck.

2011 Korbel long drive - American Century Championship

Celebrity Hole-in-One Contest: This first-annual contest gathers 15 of the tournament’s best players to battle it out to see who’s precision and aim can get them one step closer to winning the Korbel $250,000 Hole-in-One prize, with half of the prize winnings being donated to Lake Tahoe Community College Foundation. This year’s contest takes place on Friday, July 20 on hole 17 after the first round of play and is promised to be a crowd-pleaser.

2011 Korbel Spray - American Century Championship

Celebrity Spray-Off: Celebrities and athletes playing in the golf tournament are no strangers to winning championships and awards, so they will show us their best celebratory champagne spray in order to win $5,000 for their charity of choice from the Korbel Toast Life Foundation. Korbel will judge participants on champagne spray creativity and cork distance. Last year, the “Celebrity Spray-Off” brought out more than 50 contestants, including last year’s winner, Atlanta Falcons Quarterback Matt Ryan and runner-up actor Oliver Hudson. The Spray-Off will take place throughout the day Thursday, July 19 between holes 17 and 18.

About Korbel
Established in 1882 in Sonoma County’s Russian River Valley, Korbel Champagne Cellars produces the United States’ most popular methode champenoise champagne. But, the true measure of Korbel’s success during its 130 years can be seen in the impact it’s had on American consumers and its presence at various celebrations throughout the years. Owned and managed by the Heck family since 1954, Korbel currently makes eleven champagnes and a limited amount of still wine. In a separate facility, Korbel also produces one of the country’s most respected brandies.

2012 American Century Championship
2011 Korbel Long Drive - AJ Hawk and Gary Heck
Korbel California Champagne
2011 Korbel Long Drive -Bode Miller
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